A hallucinatory, mind-bending, consciousness-expanding, dream-like experience is not what you'll find in this can. It's just a beer, man. But, this cloudy IPA does have a gnarly hit of Riwaka, Simcoe, and Mosaic hops, with a tropical citrus flavour, and a totally piney finish. At least it's a trip for your taste-buds. Far out.

Introducing Loud and Clear. A hard-core addition to the Emerson's core range. A bright & beautiful double IPA that's rich & juicy and bold & balanced. At 8.4%. It's also a good one to sip & savour with a friend quietly, of course.

Hold on to an Emerson's tasting where ever you go. The beach, the backyard, the back of beyond, or even just your place. This mini bar contains a carefully curated selection of favourites, so you can take your taste-buds on a journey, even while you're on a journey. Just make sure you keep it somewhere cold - this isn't actually a real fridge.

Everyone loves an original. The original song, the original movie, the original sneakers, even. So, Emerson's are bringing back a special limited edition original of their own - Pilsner. Or as it was originally called, Pride of the Plains. First brewed on 16 May 1995, with Saaz D hops (now known as Riwaka), this 2025 reboot has been inspired by the original single-hop recipe. It has the same bold fruit flavours, and notes of passionfruit and lime. Make the most of it, it might not be around again for another 30 years.

As a young man, Richard Emerson was a huge fan of the Dunedin Sound. Being deaf, he couldn't hear the music, but he could feel it. From the jangling guitars reverberating through the speakers, to the buzz reverberating through the gigs. This beer is a tribute to The Sound, made with NZ hops for a bold local flavour, that will reverberate around your taste buds.

If you've been mowing your super-long lawn, running super-fast, or out in the super-hot sun, you'll need to super-quench your super-thirst. This Pacific Pilsner has been dry-hopped with NZ and US hops to make it super-tasty, while it's light body and crisp finish make it super-refreshing. At just 4% ABV, and 40% lower in carbs, you can feel slightly-smug, too.

New Zealand's first American style IPA, released in 2008, has gone on to be New Zealand's most awarded beer. In recent years, it has won six back to back Best in Class trophies around the world including New Zealand, Australia and Sweden.

Hops have taken over the world. Permeated the senses of the minions. Hop Zombies now roam the streets. Lupulin ichor oozing from ravaged legions. Gorging, gouging, masticating. Salivating over insane hop flavours and aromas. The time is nigh. No more festering away in hopless oblivion. Join the Hop Zombie Revolution.

Hops have taken over the world. Permeated the senses of the minions. Hop Zombies now roam the streets. Lupulin ichor oozing from ravaged legions. Gorging, gouging, masticating. Salivating over insane hop flavours and aromas. The time is nigh. No more festering away in hopless oblivion. Join the Hop Zombie Revolution.

Epic Beer - Kong - 8% Strong Ale.

Multiball Hazy IPA presents a dense, golden haze that promises an explosion of flavour, much like the exhilarating chaos of a multiball in pinball. With the first sip, you're immersed in a wave of tropical bliss - juicy mango and ripe pineapple take centre stage, enhanced by a zesty citrus burst that dances on your palate. Mosaic hops introduce a hint of complexity with subtle berry notes, while Citra delivers a lively, refreshing citrus punch. Cascade hops elevate the profile further, adding grapefruit and lychee notes for a vibrant exploration of flavours. Just as in pinball, where the excitement builds as multiple balls fly around the playfield, each sip of Multiball brings a thrilling rush, igniting a sense of adventure and achievement as you savour the dynamic interplay of tastes.

For decades, the Neon Cowboy has tipped his hat over Auckland, watching late-night antics, questionable dance moves, and epic yarns. He's seen it all - love, heartbreak, and that one guy who tried to ride a shopping trolley home. Now, he's got his own hazy IPA. Packed with El Dorado, Cascade, and Citra hops, it shines bright with tropical swagger and a citrusy wink. Saddle up, partner!